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Pokémon Go Goes Viral With No Big Marketing Blitz

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adage.com - Social feeds over the weekend were inundated with millions of posts about the new mobile game Pokémon Go. The number of players outstripped servers' capabilities. Everyone from Wiz Khalifa to the N...

Booze Brands Rush to Snapchat While Contending With Age Risks

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adage.com - Here is the surest sign yet that Snapchat is growing up: Alcohol brands are starting to advertise on the mobile app in significant numbers after overcoming fears of marketing on the teen-friendly p...

Fighting the Headwinds on DOOH

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huffingtonpost.com - By Paul Jankauskas, General Manager, Verifone Media Digital Out of Home (DOOH) advertising is the third-fastest-growing media type in the U.S. by ad spending, but major barriers to progress remain....

NFL’s Rams Will Be Stuck With a Crumbling Stadium in Move to L.A.

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yahoo.com - As he walks down the curved, red tunnel that leads to the playing field, Joe Furin is recalling some of the historic grandeur of the Los Angeles Memorial Coliseum. “The ’32 Olympics, Sandy Koufax, ...

Mastering the Art of Storyteller Marketing

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businessnewsdaily.com - Want people to purchase your product or pay for your service? Don't tell them to do it; tell them a story, instead. Good marketers know they only have seconds to capture a potential customer's atte...

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Members: The best advocates for credit union brand and value - CUInsight

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cuinsight.com - By the time the average American reaches 16 years of age, he or she will encounter more than 170,000 advertisements. As adults, experts say we see 5,000 marketing messages every day. We are bombard...

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Google’s Programmatic Video Biz Is Growing Like A Weed | AdExchanger

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adexchanger.com - Just how fast they’re growing can be seen in figures obtained by AdExchanger as well as in data released by Google directly. Google claims programmatic buying on YouTube via its demand-side platfor...

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Renee Elise Goldsberry to Exit 'Hamilton' for Netflix's 'Altered Carbon' (Exclusive)

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hollywoodreporter.com - Renee Elise Goldsberry might be satisfied with Hamilton. The Tony winner who originated the role of Angelica Schuyler is exiting the hit Broadway musical this fall, The Hollywood Reporter has learn...

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75 years of Carl's Jr.: How Carl Karcher created a better burger and viral sensations before their time

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ocregister.com - The company that would become a fast-food burger empire ironically got its start 75 years ago selling hot dogs. On July 17, 1941, Carl Karcher sold 10-cent hot dogs, tamales and chili dogs at the c...

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Are Viral Law Ads a New Internet Reality?

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kut.org - By now, you're probably familiar with the Fort Worth lawyer who calls himself the Texas Law Hawk. Criminal defense attorney Bryan Wilson has made a name for himself with what you might call outland...

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