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Watching the Super Bowl from across the pond

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hogshaven.com - Today is an interesting day to be in the UK. The EU referendum was held yesterday and the people of the UK have voted to leave the EU, well at least over 50% of them. My Facebook and Twitter feeds ...

Why Big Brands Are Suddenly Getting Cozy With Reddit

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adweek.com - Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the vira...

The Billionaire Shaking Up the Golf Industry

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golf.com - It's 9 a.m. at Scottsdale National, and as the sun rises over the Southwestern rockscape, the club owner is sitting at his desk. In the middle of the 15th green. Bob Parsons—Harley rider, entrepren...

The NFL on Twitter, with ads

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marketplace.org - This spring the NFL signed a deal with Twitter to let it live-stream 10 Thursday Night Football games when the season kicks off this fall. Twitter paid $10 million for the privilege, and recently i...

Influencing with ad copy: how to truly drive action

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searchengineland.com - The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes to ad copy, there may not appear to be a lot we can do to actively...

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Is 60 the new 17? H&M makes splash with silver-haired swimsuit model

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nydailynews.com - Sixty is the new 17? A silver-haired siren is heating up H&M’s new swim campaign. Gillean McLeod, a 60-year-old fashion stylist who began modeling at 53, stuns in a sexy black one-piece for the Swe...

Lowdown: Is the Craft Beer Boom Ending?

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adage.com - The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. Is the craft beer boom about to en...

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Kentucky transfer Marcus Lee chose Cal for more than basketball

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sfgate.com - Like most millennials, Marcus Lee spends much of his free time thumbing through his iPhone. It is the how that intrigues him more than the what. Lee scours for glitches or shortcuts, anything to he...

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Five ways to reverse advertising's 'less for more' trend

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campaignlive.com - Unbeknownst to most industry practitioners, advertising’s effectiveness is suffering a slump. Though companies are spending more to advertise, they’re getting less: Advertising spend is up 12.3%, w...

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TV networks profiting from controversial campaign

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dispatch.com - The presidential primary season has been a ratings bonanza for cable-news outlets, and the numbers that can only improve when the major parties hold their nominating conventions next month. CNN is ...

That $5,000 TV Ad May Run $100,000 Now for Political Conventions

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Cannes 2016: GroupM Sees Connect Initiative Becoming Part Of Its Foundation | AdExchanger

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adexchanger.com - “What we’re building centrally will eventually become part of the overall GroupM operation,” said Connect CEO Ruud Wanck. “We’re looking at it as an incubator. But as all media goes programmatic ov...

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