Retargeting & Remarketing

#retargeting

What is Retargeting and Why Should You Use It?

Shared by Joy Capps

kimgarst.com - While you may not have heard the term retargeting before, you have definitely seen it in action. For instance, have you ever been browsing the web and seen an ad promoting a product or website you ...

5 Things You Need for Compelling Online Display Ads

Shared by Marty A. Muse

relevance.com - Regardless of your sector, online display ads are a valuable tool. But if you’re not using banners and ad creative correctly, chances are your campaign won’t work. Or worse – it’ll annoy your audie...

5 E-Commerce Techniques To Know For The 2015 Holiday Season

Shared by Tim Storer

marketingland.com - If you’re like most e-commerce organizations, you’re already deep into planning for the 2015 holiday season, aiming to optimize revenues during one of the most frenzied shopping periods of the year...

How to Determine Optimal Frequency Caps for Retargeting

Shared by Brenda Ton

insights.marinsoftware.com - If you manage retargeting, frequency caps are something you should be familiar with. They’re often neglected and never tested because they’re not straightforward, but not knowing what optimal frequ...

Guides & Reports - State of the Industry

Shared by paulandre

resources.adroll.com - MOBILE AND SOCIAL AMERICA'S NEW PASTIME Social and mobile: the ultimate in teamwork Even though marketers tend to discuss social and mobile as separate things, customers are less likely to distingu...

Facebook Native Retargeting vs. Third Party Vendors: A Case Study in Relative ROI | A Digital Marketing Agency Blog by Sum Digital, a Full Service Digital Agency in San Francisco

Shared by Joey Muller

blog.sumdigital.com - Considering the meteoric rise of Facebook as an advertising platform over the last few years, it’s no surprise that 3rd-party retargeting vendors have been eager to offer advanced, managed services...

Don’t Overlook This Customer Demographic

Shared by Jeremy Pound

juicyresults.com - It’s really common in the marketing world to buy advertising or target your marketing based on a persona, which I highly recommend. Your persona may be Bob who has a mid-manager job in technology w...

6 Key Metrics to Measure Success from Your Retargeting Programs | Oracle Marketing Cloud

Shared by Kwanzoo

blogs.oracle.com - Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.  Today many companies are running site and email retargeting programs to capture net new pros...

Everything You Need to Know About Facebook’s Tracking Pixels

Shared by Luca Barboni

adespresso.com - Amongst all of Facebook’s great tools for marketers, perhaps their most useful is the tracking pixels they’ve created and made accessible. Facebook’s tracking pixels each offer unique benefits, bot...

In Defence of Retargeting (When It’s Done Right) | ExchangeWire.com

Shared by calvindudek

exchangewire.com - Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web users with ads, including how not to fall foul of common...

Shelley Ellis

Passionate about SEM. Genuine country girl who loves God. https://www.facebook.com/SeeGodSpeak

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