Retargeting & Remarketing

#retargeting

10 Top Retargeting Tips For AdWords Users

searchengineland.com - Last month, I spoke at SMX London at the Advanced Retargeting Strategies session and gave my top pointers for things you should be considering when retargeting via the AdWords platform. Many attend...

5 Unknown Tips To Hack Your Retargeting

unbounce.com - We’ve all experienced our fair share of retargeting and there are good reasons for why marketers do it. Retargeting ads have a 10x higher click-through rate than display ads – and visitors subject ...

In Defence of Retargeting (When It’s Done Right) | ExchangeWire.com

Shared by Matt Kritzer

exchangewire.com - Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web users with ads, including how not to fall foul of common...

5 Retargeting Social Ad Platforms You Need To Explore

Shared by Entensive

searchenginejournal.com - A lot of folks don’t know this, but before getting heavily into blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search results ...

Marketing has become Anti-Social

medium.com - More or less we have all heard about Stalkers already. People who chase their favourite Superstars, call their secret phone numbers or unexpectedly show up in their bedrooms in 5-star hotels or eve...

Receptivity and a New Share of Voice

millwardbrown.com - The volume of ad impressions we see rises year-on-year as online and mobile expand the opportunities to reach consumers. Digital has enabled brands to target us more frequently and in more places. ...

In-store ad retargeting will be your next game changer in retail

Shared by Walkbase

walkbase.com - Lots of powerful tools exist in an online environment that help retailers maintain customer mindshare, and help customers move forward in their purchasing process. One of the most commonly used too...

7 Tips to Run a Successful Retargeting Campaign

Shared by jamesmeincke

blog.makesbridge.com - While retargeting campaigns have proven to really improve the chances of lost prospects coming back to your site, you need a sound strategy to truly drive web traffic. Web marketing analytics revea...

Turn — Don’t Forget Your Current Customers! Using Programmatic to Drive Loyalty & Engagement

Shared by Midtowner

turn.com - Digital marketers spend a large amount of time on prospecting and retargeting potential direct responders. Yes, acquiring new customers is important and programmatic is extremely well suited to the...

Retargeting vs. Remarketing | Resources | Florida Tech

floridatechonline.com - Approximately 2% of Internet users will convert in some manner on a website during their first visit. This means that just 2% of visitors purchase or download products, create user profiles, fill o...

Italy: Retargeting E-mails have 14x higher CTR – remintrex.com Conversion Optimization with Email ReTargeting

Shared by remintrex

remintrex.com - Italy: A new Remintrex study published today on Engage shows that sending retargeting e-mails gives a click-through-rate 4 times higher than traditional mass mailing within the finance and telecomm...

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