The Sporty Socialite

Technology

Light Raises $25 Million To Put DSLR-Quality Camera In Your Next Smartphone

Shared by Forbes

forbes.com - Our phones have turned everyone into a photographer and laid waste to a huge portion of the camera market. But even though we use our phones these days to take all of our pictures, the cameras in o...

How America’s truck, the Ford F-150, became a plaything for the rich

washingtonpost.com - America's best-selling truck, the Ford F-150, in 1974 and 2015. (Ford Motor) Ford's first F-Series trucks were no-frills workhorses built for no-frills workers, promoted as if they were carved out ...

BMW Drivers Get Paid $1,000 to Delay Charging i3 Electric Cars

bloomberg.com - In a new pilot program, a California utility is paying drivers of BMW electric cars to delay charging their vehicles when the power grid is under pressure. One hundred owners of BMW AG’s i3 hatchba...

Who's the fairest smart device maker in the land?

Shared by Fortune

fortune.com - If there ever was a product category that needed a better name, it’s the Internet of Things—awkwardly abbreviated IoT. Gartner estimates that there will be nearly 26 million devices on the IoT grid...

GM says its cars are already protected against the OnStar hack

Shared by The Verge

theverge.com - As security researchers get better at finding vulnerabilities in connected cars, some automakers are getting better at patching them too. Earlier today, Wired revealed a vulnerability in General Mo...

Facebook's latest News Feed change lets you pick who you see first

Shared by Mashable Tech

mashable.com - Facebook is now letting you make your News Feed a lot more personal. The social network introduced a new set of tools meant to give users more control over exactly what they see in their News Feed....

9 Laws of Social Media Marketing

socialmediatoday.com - Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot...

Exclusive: Pinterest launches innovative diversity project

Shared by Jon Swartz

usatoday.com - SAN FRANCISCO — Pinterest is taking a bold stand in the push to increase diversity in the technology industry. The San Francisco company is setting ambitious goals to hire more women and minorities...

Post Smart: When Not to Post on Social Media [INFOGRAPHICS]

socialmediatoday.com - “It was the best of times, it was the worst of times: to tweet,” writes Shea Bennett at Adweek. Coming up with little tweaks that improve the reach of you social media messages has become an obsess...

Sony (SNE) Sees Profits Thanks to Selfies

Shared by TheStreet

thestreet.com - NEW YORK (TheStreet) -- Sony  (SNE - Get Report) reported its highest first-quarter profits in eight years thanks to selfies. The process of taking a cellphone picture of yourself drove demand for ...

The Future of Television Lies in Your Wristwatch and Social Network

Shared by TheStreet

thestreet.com - NEW YORK (TheStreet) -- The idea of "television" is changing rapidly.  Our viewing experience is evolving from the living-room experience of yesteryear into one where we consume content on any scre...

OTT Services Seeing High Churn Rates

Shared by MediaPost

mediapost.com - As consumers decide what they want out of their Over the Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription based industries, some compa...

Using Storytelling in Your Software & Technology Marketing: When & How

business2community.com - In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value ...

Facebook’s New 'See First' Feature Gives Consumers Control, Challenges Brands | Cision

Shared by PRWeb

cision.com - Facebook is at it again. The social network has introduced another update, this time giving users’ more control over what they see in their News Feed. The new feature, called “See First,” allows us...

DETAILS: Procession, memorial service for fallen Hayward Police Sergeant Scott Lunger

Shared by ABC7 News

abc7news.com - Arrangements have been made to lay fallen Hayward Police Sgt. Scott Lunger to rest. Law enforcement from around the country are expected to attend. A public memorial service will be held Thursday a...

AWS Storage Solutions 101

globalknowledge.com - In this white paper, we will discuss the variety of storage solutions available from Amazon Web Services (AWS). Developing a broad understanding of the storage capabilities at AWS will enable cloud...

Steve Jobs as Seen by Isaacson: And a Couple of Problems with the Bestselling Steve Jobs Bio

uber.la - It's a huge book. And there are some points that Isaacson gets very accurately. And there are some parts that the official biographer of Steve Jobs missed an opportunity of a life time to illuminat...

The 3 Keys to Awesome Content Marketing That Works

jeffbullas.com - We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. There is a conversation we need to have that is ...

Should Public Relations Claim Control of Content Marketing? - Jeffbullas's Blog

Shared by Jeff Bullas

jeffbullas.com - At the heart of content marketing is storytelling, the main strategic approach informing the development of content which enhances brand equity and reputation. The telling of stories in business is...

Successful Online Marketing Practices for Fashion Websites

Shared by BrettRelander

brandingmagazine.com - Online is where all the worlds merge and collide and for you to run a successful business and expand it, you need to be absolutely aware of how true this is. The great thing about the internet is t...

5 Apps To Help You Land Your Dream Job This Year

Shared by mqtodd

techtimes.com - The New Year is officially upon us. If there's something you don't love about your life, what better time than now to do something about it? Obviously, a major factor that determines your level of ...

Are CMOs ready for big data?

Shared by Jeff Jacobs

powermore.dell.com - For a long time, CMOs and their teams have driven their strategies around gut feelings, creating campaigns with objectives that were often unmeasurable beyond studies and field research largely don...

Blog - Want to Fight that Security Threat Posed by Microsoft Wi-Fi Sense? Here's how.

boundless.aerohive.com - PC, tablet, and phone vendors are continually striving to make every aspect of the user experience as streamlined as possible, and now Windows 10 is going to make it far easier to connect additiona...

Hackers Remotely Kill a Jeep on the Highway—With Me in It

Shared by Rodney Mason

wired.com - I was driving 70 mph on the edge of downtown St. Louis when the exploit began to take hold. Though I hadn’t touched the dashboard, the vents in the Jeep Cherokee started blasting cold air at the ma...

Curalate Blog » How Nordstrom Fashioned a Mega Outfit Laydown on Instagram

Shared by Curalate

blog.curalate.com - For avid Nordstrom shoppers, the #NSale is the most highly anticipated shopping event of the year. And, of course, the biggest sale of the year deserves … well, an equally big idea. On Friday, July...

6 Things That Can Hurt Your Brand - Juntae DeLane

Shared by Juntae DeLane

juntaedelane.com - Are you aware of how you may be hurting your brand? You may feel you’re doing business as usual but your customers may differ. Here is a list of 6 things that can hurt your brand. Balancing your br...

5 Tips to Spice up the Social Media Presence of Your B2B Company

Shared by Wendy Marx

b2bprblog.marxcommunications.com - Sure, B2C companies can rock at social media. But, did you know that your B2B company also can soar on social platforms? Ready to learn from the pros?  Many who market B2B companies begin with good...

iOS 9 release date, features and news

Shared by Kwai Chi

techradar.com - The iOS 9 release date is a little over a month away, and we now know that Apple's iPhone and iPad update brings a smarter Siri, public transit directions to Maps, true tablet multitasking and new ...

How to Improve Your Facebook News Feed - Andrea Vahl

andreavahl.com - Would you like to see more of what you want and less of what you don’t want in your Facebook News Feed? Facebook tries to “help” you do that by adjusting their News Feed algorithm so that you see m...

Pixar Alum-Led ToyTalk Teams Up With Mattel To Let Kids Chat With “Thomas The Tank Engine” And Friends

Shared by Kirk Jaco

techcrunch.com - Though some adults still feel awkward about having conversations with their smartphone’s mobile assistant, like Siri, kids today seem to have no qualms about chattering with our virtual helpers. My...

From Desktop to Thumbtop: A Sneak Glimpse of E-commerce in 2016

Shared by Kwai Chi

forbes.com - As history has taught us about media and technology in the past, with the introduction of any new technology, we’ll always have the initial hype and scare that life, as we know it will never be the...

Yet another startup PR story — Inside eFounders

Shared by pr.co

medium.com - I’ve always been a huge fan of detailed, pages-long articles about a specific startup experience. Especially those concerning “getting your first users” (like Front’s) and “getting media visibility...

The 3 Key Rules of Mind Reading for Major Sales Increases – by Andrea Waltz

Shared by Andrea Waltz

sellingfearlessly.com - The most important thing about mind reading is that you are accurate. Make sure you are reading the mind of the person in front of you and not someone else nearby. But when done well, sales increas...

How to Learn SEO: Choose Your Own Adventure Edition

Shared by exclaim_it

moz.com - "How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any idea of your previous experience or the actual r...

Facebook testing LinkedIn-style personality tags on profile pages

mashable.com - Facebook is quietly testing a new feature that lets users tag friends with a word and phrase that describes their personality or interests. The feature, first spotted by The Verge, is not unlike Li...

4C Acquires Television Analytics Firm Teletrax

Shared by Take Action!

adweek.com - 4C, a Facebook Marketing Partner, announced Thursday the acquisition of Teletrax from Civolution. Teletrax provides solutions for real-time television analytics and cross-screen synchronized market...

Now is the best time to trade in your old iPhone

Shared by BLASTmedia

money.cnn.com - Resale values start dropping by about 10% in September and October, according to eBay (EBAY) data analyzed by NextWorth, a gadget trade-in site. That's generally when Apple (AAPL, Tech30) releases ...

8 Traits that ALL Successful Social Media Images MUST Have

Shared by deanandbek

postplanner.com - I'm going to give you the secret formula for lighting up your social media channels. Just create social media images that people love to share! Sharing great images will boost your click-through ra...

Establishing Goals for Your Press Release | Cision

Shared by leaderswest

cision.com - As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you ...

Jump the line and get Windows 10 right now - CNET

cnet.com - As you're no doubt aware, today is Windows 10 launch day. If you're already registered for the new OS, now it's just a waiting game as Microsoft pushes out the update. Don't want to wait? You don't...

Why Images Don't Belong in Your DAM

Shared by Picturepark

cmswire.com - Most organizations use digital asset management to manage images. It has always been this way and it will likely continue to be this way for some time. After all, images are the thing DAM does best...

How to create a successful #socialmedia profile

Shared by MARION

commsaxis.com - The creation and managing of social media profiles is an essential part of social media marketing. Your social networking profiles are the face of your brand and frequently the first place that you...

GoPro Makes Smart Move To Add A Licensing Portal For Content Creators

sporttechie.com - GoPro has recently developed its own licensing portal that enables others to purchase footage from GoPro’s registered ‘creators’. In what seems to be an outstanding move forward for the company, it...

Only in Seattle: Meet the guy with a custom-designed Windows 10 Seahawks jersey - GeekWire

Shared by J.W. Cannon

geekwire.com - William Longmire calls himself “Microsoft Fanman No. 1.” He also happens to be a Seattle Seahawks supporter. So with Windows 10 launching Wednesday and the football season kicking off this fall, Lo...

Brands Are About to Find Out How Powerful GoPro Videos Can Be

adweek.com - Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those videos...

Baltimore Ravens Go Emoji’s For All

Shared by Fiona Green

sporttechie.com - The following was produced by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand buildi...

Event WiFi -Harnessing Fan Data to Create Actionable Intelligence

Shared by SignalShare

signalshare.com - The data race is on: companies everywhere recognize that the rapid growth of customer data represents opportunity. These companies are now looking for solutions to help them make the most of that d...

UPDATE: Florida High School And Arizona St. Resolve Logo Controversy

Shared by BigTeams

bigteams.net - After a strange debate filled with finger pointing and angry Facebook posts, Clay High School (Green Cove Springs, FL) and Arizona State University have reached an agreement regarding the use of th...

Are You Too Stoned to Drive? Download This New App

Shared by 7x7SF

7x7.com - Think you're sober enough to drive home after a smoke sesh? Let new app My Canary be the judge of that.  Most likely, marijuana will be legal for recreational use in California come election day in...

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