The ESCP Europe Community Daily

An online daily newspaper made of our community members' tweets.

Business

Marketing & Creativity students win prizes at HEC Business Game event

Shared by ESCP Europe

escpeurope.eu - Ceara Crawford, Martinho Miranda, Veronica Kiejnich and Noura Skaf attended the event in Paris on 10th and 11th April. Just 150 participants were selected from many more applicants worldwide. Ceara...

The Characteristics of Effective Brands

knowledge.insead.edu - Winning brands thrive because they’re aligned with strategic objectives and adapt over time. When one thinks of Volvo, “safety” almost always comes to mind. The instant recall Volvo has achieved is...

Coca-Cola revamps website to make it look like a 'digital magazine'

marketingmagazine.co.uk - The new site is called Coca-Cola journey and will have a greater multimedia and storytelling focus in a bid to drive brand engagement by making the site more socially enabled, Coke said. It will fe...

8 Reasons Companies Don’t Capture More Value

hbr.org - In general, companies don’t devote enough time to thinking about value capture. Their innovation efforts tend to be focused wholly on the creation of new value; meanwhile, the question of how exact...

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